While still highly anticipating Fever Ray’s album coming out in March, their second video, “When I Grow Up,” just came out of the grill today. It’s by Danish director Martin de Thurah, who also did Röyksopp’s music video for “What Else is There?” De Thurah’s visual style is a lot more fashion than of the graphical Andreas Nilsson. I also wonder how cold it was during the production of this music video, which perhaps the reason why the lead never dived into the pool.
Check it out:
When I Grow Up from Fever Ray on Vimeo.
By the way, if you have twenty bucks to spare, please go and buy Dark was the Night, a compilation double-CD/triple vinyl with songs by basically everyone lovable (except for the Knife), like Andrew Bird, Beirut, Antony, Feist, Grizzly Bear, Dirty Projectors, Arcade Fire, David Byrne, My Brightest Diamond…you get the idea. And it’s for raising awareness/funding for HIV/AIDS. Here’s basically everything I just said, repeated on their website.

